Marlena Botezatu grew up in a home where baking wasn’t just a chore — it was a celebration of life, family, and tradition. In a small Romanian village, she learned from her mother and grandmother how a simple dough could bring people together and how every sweet had a story.

Years later, after moving to London, Marlena brought those stories and flavors with her. What began as baking for family and friends soon turned into Entice by Marlen — a bakery rooted in authenticity, tradition, and heartfelt craftsmanship.

Every product you find here is handmade, just like at home:

– Using simple, natural ingredients

– Inspired by family recipes passed down through generations

– Crafted with care, love, and attention to every detail

From traditional cozonac and artisanal sourdough, to buttery pastries and custom cake bases, Marlena’s goal is simple:

To bring the comforting taste of “home” to every table — without stress, preservatives, or shortcuts.

Whether you're baking your own creation using one of her fresh bases or sharing pastries with loved ones, every bite from Entice by Marlen is meant to feel personal. Just like it does in Marlena’s kitchen.